Amazon Fresh
2023-2025
Amazon Fresh is an online and physical grocery store offering a wide selection of fresh produce, pantry essentials, and everyday favorites at affordable prices.
An opportunity to flex the brand’s RTBs to the customer.
Campaigns aligned to seasonal product cycles.
A strategic and design shift in purpose of our in-store signage.
Create excitement surrounding the openings of 52 new Amazon Fresh grocery stores across the entire United States.