Amazon Fresh

2023-2025

Amazon Fresh is an online and physical grocery store offering a wide selection of fresh produce, pantry essentials, and everyday favorites at affordable prices.

An opportunity to flex the brand’s RTBs to the customer.

Campaigns aligned to seasonal product cycles.

A strategic and design shift in purpose of our in-store signage.

Create excitement surrounding the openings of 52 new Amazon Fresh grocery stores across the entire United States.