NEW STORE OPENINGS
2024-2025 | Copywriter, Strategist
01
The Problem
We were tasked with creating a toolkit to launch 52 new Amazon Fresh stores. One toolkit. Dozens of markets. Big job.
02
The Insight
New stores need buzz. So we built a voice that’s fun, inviting, and packed with personality showcasing everything customers already love about Fresh: low prices, convenience, and a wide selection.
03
The Solution
Our out-of-home signage makes people look and smile. Witty, human headlines meet clean, bold design that feels unmistakably Amazon.
