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The Problem
We were tasked with creating a toolkit to launch 52 new Amazon Fresh stores. One toolkit. Dozens of markets. Big job.
2024-2025 | Copywriter, Strategist
NEW STORE OPENINGS
The Insight
New stores need buzz. So we built a voice that’s fun, inviting, and packed with personality showcasing everything customers already love about Fresh: low prices, convenience, and a wide selection.
The Solution
Our out-of-home signage makes people look and smile. Witty, human headlines meet clean, bold design that feels unmistakably Amazon.
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