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The Problem
Wolf Creek had a great product, a soft, giftable blanket, but no brand story to match. People didn’t yet see it as their go-to gift for someone healing, grieving, or simply needing comfort.
2022-2025 |Copywriter, Strategist, Designer, Model
Wolf Creek Blankets creates cozy, gift-worthy blankets designed to comfort, calm, and elevate everyday moments with warmth and care.
WOLF CREEK BLANKETS
The Insight
Gifting is emotional. People want to offer more than something useful. They want to give comfort, presence, and peace of mind. The brand needed to reflect that, from typography to packaging.
The Solution
We repositioned Wolf Creek as a brand that feels like a hug. Through warm, poetic language, calming visuals, and thoughtful packaging, every detail now speaks to care, beauty, and connection.
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Branding Deck —
See the branding deck in action
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See the branding deck in action *
Photoshoot —
