BATH & BODYWORKS
2023 | Copywriter, Strategist, Media Producer
01
Momfectionism is exhausting
Momfectionist (noun):
A mom chasing perfection in every corner; laundry folded, snacks homemade, hair somehow done. We call BS.
02
Nobody has it all together.
The toys on the floor. The dishes in the sink. The laundry that somehow never ends. It’s not a failure, it’s a life well lived. And that’s beautiful.
03
Peace over Perfection
You don’t need to fix the mess to feel like a good mom. All you need is a pause. Light a candle. Take a breath. Be present. You’re doing just fine, Mama.
TV Spots —
Playlists —
Relax with Spotify
Playlists made with the everyday struggles of momhood in mind—a perfect addition to a quick candle meditation session.
Recommended scents coordinate with the situations described in the playlist’s name. Each playlist is 3 hours and 59 minuets - the maximum recommended time you should burn a candle.
Pinterest Board —
Romantize the Mess
This Pinterest board celebrates the beautifully chaotic aesthetic that is often a part of any mom’s life.
