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Momfectionism is exhausting
Momfectionist (noun): A mom chasing perfection in every corner; laundry folded, snacks homemade, hair somehow done. We call BS.
2023 | Copywriter, Strategist, Media Producer
BATH & BODYWORKS
Nobody has it all together.
The toys on the floor. The dishes in the sink. The laundry that somehow never ends. It’s not a failure, it’s a life well lived. And that’s beautiful.
Peace over Perfection
You don’t need to fix the mess to feel like a good mom. All you need is a pause. Light a candle. Take a breath. Be present. You’re doing just fine, Mama.
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TV Spots —
Playlists —
Playlists made with the everyday struggles of momhood in mind—a perfect addition to a quick candle meditation session.
Relax with Spotify
Recommended scents coordinate with the situations described in the playlist’s name. Each playlist is 3 hours and 59 minuets - the maximum recommended time you should burn a candle.
Pinterest Board —
Romantize the Mess
This Pinterest board celebrates the beautifully chaotic aesthetic that is often a part of any mom’s life.