FURBY

2023 | Copywriter, Strategist, Designer

01

Popular 90s Toy Failed

Children, adults, and the U.S. Government (seriously, they were banned from the Pentagon and NSA property) were, understandably, freaked out by Furby.

02

Change the Audience

Through creepy stories and edits, the resurgence of the long hated Furby brand was spectacular.

03

Internet Resurrection

The solution was simple: target adult horror fans. By appealing to the Ouija board users and Friday the 13th fanatics, we could leverage existing nostalgia and current hype to give this children’s toy a new life. You could even call it, an Occult Classic.

Bilboard —

  • Front

  • Back

  • Back

Poster —

Motion detection eyes

Bench —

  • Face on

  • Sitting down

  • Looking under

Print —

A full spread of details for a experiential event staring our favorite furry friend.

Experiential —

Furbys are not just toys—  

Haunted Toy Store leads you through a series of horrifying mazes and jump-scares filled with surgically modified Furbys. As you find your way through the labyrinth, you are stalked by a bloodthirsty Furby who wants to play... with your spinal cord.