DECOR BANNERS

2024 | Copywriter, Strategist

01

The Problem

Each quarter, Whole Foods Market releases four front-of-store posters designed to inspire shoppers and highlight seasonal dishes. Copy and design come together to capture the essence of each one.

02

The Insight

This quarter's dishes blended American holiday favorites with global influences, bringing together comfort food and bold new flavors.

03

The Solution

We focused on the twist. Subtle copy cues highlight the unexpected elements in each dish, crafted to resonate with food lovers who notice the little things.