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The Problem
Each quarter, Whole Foods Market releases four front-of-store posters designed to inspire shoppers and highlight seasonal dishes. Copy and design come together to capture the essence of each one.
2024 | Copywriter, Strategist
DECOR BANNERS
The Insight
This quarter's dishes blended American holiday favorites with global influences, bringing together comfort food and bold new flavors.
The Solution
We focused on the twist. Subtle copy cues highlight the unexpected elements in each dish, crafted to resonate with food lovers who notice the little things.
